Fintech changed how we deal with money - from cash handling, bank checks, delays, and errors - to quick transactions, friendlier digital interfaces, customized apps. Money has changed from physical pieces of paper into virtual numbers that can move quickly from one business (individual) to another, while security and accuracy are always guaranteed. Nowadays, users have the privilege of having a friendlier and easy-going platform that accompanies them in all their financial journeys.
The logo of SiFi has a friendly character, where the letters are rounded and connected. A slight incline was given to the logo which added flexibility and speed to the brand character.