Tweet for heat

Alwaleed Philantrophies

Amplify the refugees voices.
Tech activation
Video production
External communication
Prototyping
Web design & Development
Social media
Strategy & content creation
Do you ever wonder how the refugees survive the winters in make-shift camps? We do. With 5 million Syrian refugees worldwide, freezing to death and suffering from intense illnesses, and countless campaigns tackling the issue, a bold step was essential to take.
Tech activation
Video production
External communication
Prototyping
Web design & Development
Social media
Strategy & content creation
The strategy
Our strategy needed to amplify the refugees voices and deliver them to the rest of the world and make them aware of their situation in real-time.
We helped Syrian refugees survive a bitter winter.
We introduced Tweet for heat as a collaboration between Alwaleed philanthropies and UNHCR, whereby we wanted to shed the light on the refugees’ suffering especially during winter. We created heat-monitoring devices and fixed them in tents across various camps in Lebanon, Iraq, Greece and Croatia. The devices automatically tweet the personal message from the refugees with the temperature three times a day.
#TweetforHeat - The website
The messages appear at hashtag #TweetforHeat and on the website www.tweetforheat.com where users can see the inspiring impact as demonstrated by the donations along with the temperatures in each of the countries. They can also watch the stories and routines of those refugees in their everyday lives.
A global Impact.
The project was adopted by the UNCHR and the devices were further developed and installed across multiple refugees’ camps. The project got the attention of local, regional and international media as well and gathered 650K$ in total donations.
17,000Beneficiary
60,000,000Impressions
$650,000Donations