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Interval+ Crossfit

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It’s all about YOU
What we did: 
Crossfit is a fitness company promoted as both physical and competitive fitness sport. The client decided to open the first only Crossfit provider in Riyadh for males called “interval plus”.

Bold had the privilege to do the brand creation. We developed a visual identity based on the idea of YOU.

In Crossfit it’s always about YOU.
YOU being focused, strong, brave, positive, willing…
There are no machines YOU are the machines.

The logo is direct, motivational and unique among the brands in its competitive set.