Olayan group is one of the largest companies in Saudi, as well as outside Saudi. The group has blossomed over the decades into a multinational enterprise with offices and 3 continents and approx. 15,000 people employed by 50 affiliated companies. Our challenge was launching Olayan group biggest program “OMT” and requiring internal & external activities to create the Olayan group future leaders.
Building upon the powerful idea of possibilities, we developed a new logo, visual style, and tone of voice that are clear and confident, yet welcoming and engaging, promoting Olayan management training program aiming to bring young talents from universities abroad to the group and train them for the leadership positions.
Establishing the program & its activities in 5 countries with 10,000+ new applicants and ongoing.