SAGIA UK

The Saudi Arabian General Investment Authority
What we did.: 
Bold enhanced and strengthened the perception of Saudi Arabia as a front-of-mind choice of investment for business and opportunity.
How we did it.: 
We started with workshops with the stakeholders to establish the messaging and then reļ¬ned the outputs into advertising for airports including London Heathrow, in daily UK national newspapers The Times and The Telegraph, and on banner ads on websites. With poignant imagery and dramatic headlines, we delivered dramatic results.
The results - opportunites to see.: 
Heathrow airport Adshell posters: 500,000

The Telegraph newspaper: 541,036
The Times newspaper: 282,000

The Telegraph online: 680,000
The Times online: 400,000

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