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Heritage Commission

boldBrands

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Communications, space, and technology commission

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King Khalid Int'l Airport

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Snapchat Business

boldComms

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Domino's

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Ministry of Tourism

boldExperiences

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Sahm

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DAN Company

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Saudi Artisanal Company

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Saudia Cargo

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Manga Production

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Almarai

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Polished

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Alwaleed Philantrophies

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Royal Commission For Al-Ula

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Alfaisal University

Misk Art Institute

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Tamkeen Technologies

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Alnassr Football Club 

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Saptco

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Sofleur

With their goal of empowering the Kingdom's artisans, steering the industry towards the future, and unveiling the treasures of Saudi craftsmanship to the world, it was essential to craft the Saudi Artisanal Company Website by seamlessly blending modern design techniques with the impactful legacies of the past.

Drawing inspiration from the rich tapestry of land and culture, our mission was to breathe life into Saudi craftsmanship.

Our dedication to draw inspiration from the diversity of Saudi culture became the driving force behind our creative journey, ensuring that our work not only reflected a visual appeal but also carried the weight of a cultural narrative.

the brand

It became paramount for us not only to comprehend the intricate details and unique characteristics of the culture but also to seamlessly integrate them into the fabric of our creative process. Consequently, we crafted a distinctive color palette and various patterns inspired by the materials from Saudi heritage traditionally employed by craftsmen of the past.

At the heart of the experience was the intention to showcase the artistry of SAC creations. This was achieved by guiding viewers through the craftsmen's creative journey, commencing with drawing inspiration from the surrounding culture and nature of the Kingdom, progressing to sketching ideas, and ultimately unfolding the intricate crafting process.

craft presentation

Recognizing the need to highlight the intricate details of the craftsmanship, we made the strategic decision to incorporate numerous videos throughout the website alongside images. We believe that there is no better way to showcase the depth of the craft than by allowing the viewer to witness it in action through dynamic visual content.

the experience

The outcome is a captivating visual journey for the user as they scroll through each page of the website, authentically embodying SAC's commitment to "Preserving the past by paving the future."

the result

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An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

Dan Company, a PIF Company, aims to develop new Agri-tourism, Eco-tourism, and Adventure Tourism destinations across Saudi Arabia. The Project caters to the different tastes and requirements all different groups from Saudi, Gulf Region, and international individuals & families looking to enjoy their leisure time having a unique experience of connecting to nature.

# DAN will offer these individuals hospitality, and entertainment experiences revolving around eco-tourism, Agri-tourism, and adventure in nature. Their mandate also includes franchising to third parties (farmers/investors) to develop and operate their farms/lodges per company standards.

# Our main objective was to create a campaign that would stand out from the clutter by providing a unique experience and visual direction that represents DAN. Our campaign positioned DAN as the world's port for finding and exploring Saudi new nature experiences. In our approach, we emphasized the similarities between humans and nature, or, more accurately, how they are one and the same.

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Launching DAN, a PIF Company 

Manga Productions, a subsidiary company of Mohammed bin Salman's "MiSK" Foundation, focuses on producing animations and developing video games and comics with creative and positive content targeting Saudi and international groups of society to inspire the heroes of tomorrow.

"Mercury Girl" is a comic story developed by the Manga Productions team. The comic theme follows Gekiga manga genre, which focuses on 'Dramatic pictures', targets adults, and features complex narratives and cinematographic effects. Drawing is idealized, with emotions conveyed through large, expressive eyes and symbols such as flowers.

The story takes place in a fantasy world where every firstborn girl gets infected with a mutation caused by red Mercury, and the affected girls are called (mercury girls). 

In this story, the heroine mom (Yamamah) tries to find a cure for her child (Mai), who has the mutation, instead of killing her or abandoning her, as is common among people, to deal with their daughters of Mercury.

Yamama embarks on an adventure in which she encounters many characters, dangers, and surprises to save her daughter›s life and give her a happy life as a sane child.

The story

boldbrands team created a visual identity, from the logo to the design system, that reflects the story, showcases the characters, and helps publish and promote the story throughout different mediums. The logo features a typographic interpretation of the name with a Mercury-Like effect and an embedded emblem of a mercury illustration provided by the Manga Production team.

The layout system is a composite of shapes, patterns, typography, and colors that combine with the illustrated characters and scenes provided by the Manga Production team to create a fluid and flexible yet systematic design.

After creating the brand's assets, the boldbrands team helped develop the brand's expression to make the story magazine cover, the communication templates, and a collection of merchandise products that help promote this comic story.

We are a proud Saudi integrated creative ecosystem*