The Logo Is the logo about cookies? or about brownies?
Our main video was filmed in collaboration with a Saudi comedy figure: Nawaf Al Mhana. A reflection of the original concept & pretty much like the main question: Is it cookies with brownies or brownies with cookies? Nawaf went around asking questions that puzzle the human brain. Questions without answers
Building on the main theme we started a 30 days’ show that poses question that have no answers and we called it (obviously) “Questions without answers”. In each episode the presenter poses a question and invites participants to answer as they tag Dominos for a chance to win a free Crownies.
We also carried this theme of puzzling questions with interactive puzzles to Snapchat And other Social media channels.
Results? A great victory: The funny buzz generated by the video and follow up challenges couple with a heavy media push had astounding results. Dominos literally ran out of “Crownies” in the first few weeks of the campaign. After all Bold and Dominos managed to make Crownies what it is the new breakthrough product in the long pizza price war in Saudi Arabia.