The idea was simple: What would a good neighbor do to gather people during Ramadan? Invite them over a pizza! Dominos invited people from different nationalities to its place: A Ramadan breakfast around Dominos table.
For this purpose, we set up a table at a Dominos branch. Once seated, the invitees found cards asking them to describe the others’ nationalities in one word. Once over the cards were shuffled and read, and the expressions recorded. Afterwards, we brought each of the invitee’s National plate to the table and everyone got a taste of the others culture.
We wanted to get as many people as we can to do the same. We hence created a digital platform that allowed normal people to Host such gatherings at their place and in return have dominos deliver FREE Pizzas for the gathering.