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Domino's Table

2018

Partnering with Dominos

Event Design & Production Video Production Community Activation / Collab Social Media Strategy & Content Creation
When people do not meet, prejudice and stereotypes form. Saudi Arabia is a meeting ground for expats. With a lot of nationalities residing in the country. And yet even in the most social month of the year, Ramadan, A lot of these expats find themselves eating alone at home or at restaurants. Ramadan was an opportunity to break this invisible wall and gather these strangers from different backgrounds and nationalities and get them to know each other and learn on the other’s culture.

Invite your neighbor

The idea was simple: What would a good neighbor do to gather people during Ramadan? Invite them over a pizza! Dominos invited people from different nationalities to its place: A Ramadan breakfast around Dominos table.

Domino's Table

For this purpose, we set up a table at a Dominos branch. Once seated, the invitees found cards asking them to describe the others’ nationalities in one word. Once over the cards were shuffled and read, and the expressions recorded. Afterwards, we brought each of the invitee’s National plate to the table and everyone got a taste of the others culture.

Be the host

We wanted to get as many people as we can to do the same. We hence created a digital platform that allowed normal people to Host such gatherings at their place and in return have dominos deliver FREE Pizzas for the gathering.

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Credits

Mansour Aloboudi
Yazeed Al Hayef
Mohamad Baalbaki
Jad Fadel
Mohamad Hasan