Live It All
Mrsool Park
The venue offers to its guests innovative entertainment concepts, fully immersive LED technology experiences, dynamic lighting, jumbo screens, digital signage & scoreboards among other animation features.
When working on Mrsool Park branding, we focused on the emotional benefit of our brand. We aimed to inspire our audience and connect with it. Mrsool Park, live it all!
Since Mrsool brand has diverse offerings and other brands will coexist in our communication, we wanted to define our products and services categories and roll out our brand architecture (naming - color-coding - layouts...)
After defining our colors, we created a dynamic graphical system extracted from the logo which gives the brand a consistent look yet flexible that can change from a situation to another.
