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One of a Snap Experience

2019

Partnering with Snapchat

Illustration Community Activation / Collab Social Media Brand Experience Strategy & Content Creation
With over 14 million users, Saudis are intensive Snapchat users, and are entail a truly tech-savvy generation. With that in mind, the brand was struggling to deliver culturally relevant graphical content that can be utilized along with user-generated content that could be shared with family and friends.

Strategy

We wanted to create relevance

Derived from the cultural diversity we have around Saudi Arabia, our strategy aimed to include everyone within the creation of this content.

Design

Thus we invited established and university designers across different regions in the country, to develop over 5000 graphical pieces to resonate with our target audience.

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35-minutes-a-day surfing snaps.

The Company growth in this region has far out-paced growth in many other countries. Saudis became among the highest active daily users of Snapchat. The usage went beyond, to cater to the whole MENA region.

Surfing Snapchat
Daily camera usage on average

Credits

Eiman Al Fkeih
Anas Althukair
Sara AlSabaan
Abeer Alharbi
Rasha Alsaleh
Aljoharah Alrasheed
Johara Hammadi