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Saudi by Saudis

2020

Partnering with Ministry of Tourism

Event Design & Production Video Production Brand Positioning & Dev External Communication Illustration Social Media Strategy & Content Creation
As part of Saudi vision 2030, The tourism sector is considered one of the main contributors to the country's development. Since Tourism is regarded as a new sector, The ministry of tourism wanted to launch a holistic approach and attract Saudi talents to enroll within the sector and become part of it.

The problem

The most important national strategy for the development of tourism capacities in Saudi Arabia.

The strategy aimed to reflect the authentic Saudi hospitality values and engage emotionally with the public to attract highly qualified national cadres and encourage them to enroll and become part of this promising sector.

What we did

We launched Saudi by Saudis as an umbrella for the campaign. We released a video during the announcement event followed by a series of social media posts targeted to the mass audience. The campaign also aimed to communicate different programs under the strategy targeting fresh graduates and job seekers and driving them to apply and pursue their interest in the tourism sector.

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Applicants
Impressions