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Redesigning the Tourism Decision Counsel Platform


Partnering with Ministry of Tourism

Prototyping UX Consulting UX/UI Web Design
The Ministry of Tourism needed to create a digital tool to facilitate and empower their Decision Committee to make better and faster decisions and be on top of the many meetings taking place. The challenge: How do we create a tool that is sophisticated and complex in its functions and features, while keeping it simple and minimal? Keeping in mind that our target users are high-level & busy individuals, looking for a clear and guiding experience.

The Service Design

1- Understanding the service: We started by setting up interviews with the project’s stakeholders to better define and understand the service map and different needs & wants for every stakeholders at each stage of the process:

Identify functional workflows

Studying their existing tool

Define our users

Understand the admin’s role

2- Understanding the Users:


Board members

High level consultants

Admins & secretaries


Deconstructing a product page

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This project started with a base application that the committee was previously using, and wanted to improve. We began by establishing some key questions on its current vs. ideal usage, hierarchy of functions, pain points…etc. Along with a list of the Minister’s asks for improvements.

This came parallel to a full application audit, which helped us define some discrepancies and complexities in the user flow and better understand the main purpose of this application:

This tool is meant to facilitate & centralize the work of boards and committees by enhancing the way they meet, collaborate, make decisions and act on them.

Wireframing the ux

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Straight Forward & Guiding / Intuitive

To keep the flow clear, the side nav transformed into a simpler top nav, with a static main frame.

We grouped information based on what the user needed to see at every stage; before confirming a meeting, the schedule & attendees are highlighted vs. after, the focus shifts on the decisions & keynotes.

Time Based & Task Driven

Meetings & decisions are stacked by default in chronological order.

The left side bar keeps the user’s focus on the tasks they need to complete upon opening the application, whether they’re meeting or resolution related.

design direction

Extracting a palette from the Ministry’s key brand colors, we crafted the app’s interface to be simplistic and consistent in terms of design language.

Colors and shapes are utilized in a consistent way to create establish visual cues, and emphasize the information hierarchy and categorization.