Uncovering The World's Best Kept Secret
Royal Commission For Al-Ula
We positioned "Winter At Tantora" as a new world-class tourism destination as a support to the government’s efforts to enhance the country’s image and branding.
The window to different civilizations. With multiple layers representing history, present, future surrounding a unique typeface, the main emblem was a true reflection of a continuous story.
Al-Ula rocks and mountains are a library that contains archeological drawings, petroglyphs, writings, and animal figures. This visual heritage that the region holds used to be a form of communication for the previous civilizations that passed in this area. We decided to reconstruct this graphical library and use it for the identity of "Winter at Tantora".
From the earthy red rocks and mud houses to the green oasis and the blue sky, Al-Ula has a rich palette that made our brand look unique and exotic. The color palette was inspired by the natural surroundings and blended perfectly with the touch points to create a synergy with the place.
A mystical journey. With limited seats for every concert, our communication unfolded across different touch-points to attract visitors from all around the globe and to draw greater attention to the historic county of Al-Ula and celebrating the Kingdom’s vast heritage and culture.
