“The First Arabic Outdoor Dictionary” campaign, spearheaded by Al-Arabia OOH, aimed to support the government’s initiatives and inspire Generation Z by reviving forgotten Arabic words and spreading their linguistic richness in an era of globalization and technological openness. Al-Arabia OOH, a subsidiary of The Bold Group, ‘Bold Comms’, deployed the first-ever “Outdoor Arabic Dictionary” across the country to raise awareness and ignite a sense of pride in the Arabic language.

Abeer Saud Alessa, spokesperson for The Bold Group, expressed their enthusiasm for the recognition, stating, “We are proud to be at the forefront of innovation, creating campaigns that celebrate our rich Arabic language and contribute to the vision of a thriving future. This WINA Silver Award validates our efforts and motivates us to continue shaping a brighter future by connecting people, fostering innovation, and embracing the richness of the Arabic language in the era of globalization.”

The Bold Group, consisting of Bold Brands, Bold Comms, and Bold Experiences, boasts a team of over 100+ professionals across two offices in Riyadh and Egypt. Their multi-disciplinary approach and expertise have allowed them to work with over 180 clients, delivering specialized services in brand building, creative communication, creative technologies, and experiences.

As part of Vision 2030, the Kingdom of Saudi Arabia recognizes the vital role of the Arabic language in connecting people through culture, science, literature, and various other domains. “The First Arabic Outdoor Dictionary” campaign serves as a testament to the commitment of The Bold Group and Al-Arabia OOH to promote linguistic richness and revitalize forgotten Arabic words, inspiring the younger generation and fostering a sense of pride within the society.

“We are excited about the possibilities that lie ahead as we celebrate the success of our Arabic outdoors dictionary campaign,” commented Abeer Saud Alessa. “This achievement reinforces our dedication to shaping a future where language and culture thrive, fueling innovation and fostering a sense of pride within our society. This campaign, aligned with the goals of Vision 2030, is just the beginning. We are committed to creating new initiatives that ignite innovation, inspire the younger generation, and contribute to a future where our language and culture continue to flourish.”

The Bold Group’s recognition at the WINA Awards serves as a testament to their creative excellence, dedication to social good, and commitment to fostering innovation within the advertising industry. The agency looks forward to building upon this achievement and continuing their mission of celebrating the Arabic language and contributing to a thriving future for Saudi Arabia.