Faith | Knowledge | Performance

Alfaisal University

Founded in 2002, Alfaisal University is a fully accredited NCAAA institute of higher education located in the Kingdom of Saudi Arabia. A truly architecturally stunning campus, situated on the austere grounds of the palace of his Majesty the Late King Faisal in the capital of Riyadh, Alfaisal is the crown jewel of the internationally reputed King Faisal Foundation.
With over 3,000 students (representing over 40 nations), Alfaisal's undergraduates are enrolled in one of the University's five colleges: Business, Engineering, Medicine, Science, and Pharmacy. Students have the opportunity to continue their studies on campus by pursuing a graduate degree in business, engineering, nanoscience, biomedical, and health sciences.
King Faisal's figure recreation

The team redrew an iconic character representation of king Faisal's portrait inspired by his old photos that the team found in archival magazines.

Rebranding approach

In 2015, our branding team created a new identity that highlights King Faisal bin Abd Al-Aziz vision that revolves around three main pillars: Faith, knowledge and performance.

Patterns and colors The patterns represent the lights of knowledge and the intersection of paths between university students.