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Alwaleed Philantrophies

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Siwar

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Ministry of Tourism

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Sofleur

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Misk Art Institute

Saudi Artisanal Company

With their goal of empowering the Kingdom's artisans, steering the industry towards the future, and unveiling the treasures of Saudi craftsmanship to the world, it was essential to craft the Saudi Artisanal Company Website by seamlessly blending modern design techniques with the impactful legacies of the past.

Drawing inspiration from the rich tapestry of land and culture, our mission was to breathe life into Saudi craftsmanship.

Our dedication to draw inspiration from the diversity of Saudi culture became the driving force behind our creative journey, ensuring that our work not only reflected a visual appeal but also carried the weight of a cultural narrative.

the brand

It became paramount for us not only to comprehend the intricate details and unique characteristics of the culture but also to seamlessly integrate them into the fabric of our creative process. Consequently, we crafted a distinctive color palette and various patterns inspired by the materials from Saudi heritage traditionally employed by craftsmen of the past.

At the heart of the experience was the intention to showcase the artistry of SAC creations. This was achieved by guiding viewers through the craftsmen's creative journey, commencing with drawing inspiration from the surrounding culture and nature of the Kingdom, progressing to sketching ideas, and ultimately unfolding the intricate crafting process.

craft presentation

Recognizing the need to highlight the intricate details of the craftsmanship, we made the strategic decision to incorporate numerous videos throughout the website alongside images. We believe that there is no better way to showcase the depth of the craft than by allowing the viewer to witness it in action through dynamic visual content.

the experience

The outcome is a captivating visual journey for the user as they scroll through each page of the website, authentically embodying SAC's commitment to "Preserving the past by paving the future."

the result

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An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

boldExperiences

Saudia Cargo

We needed to figure out how to be our own benchmark for websites in this industry, creating an elevated UX experience for what otherwise might be another dull functional interface.

Beyond uplifting the user experience and creating a digital presence that is as inspiring as their brand promise.

Saudia Cargo, the national carrier for all cargo, were rebranding and wanted their digital presence to reflect their new positioning and uplifted visual identity.

Their new slogan: Life Uninterrupted.

An initial audit of their website showed visible UX pain points such as a lot of external linking, especially for their e-services such as bookings and charter requests, and inconsistencies in their designs. The project came with constraints from their IT such as the inability to integrate these e-services. So, the challenge for us was figuring out how to elevate the user experience as well as deliver the desired emotional impact, using strictly a redesigned information architecture and uplifted content.

Background

We began with an intensive phase of UX research which included identifying and interviewing stakeholders, surveys and meetings with IT and their CS to get a thorough understanding of the key objectives and limitations of the project at hand: who are the key users? what are their pain points? what is the common flow for client acquisition and e-bookings?...etc. More importantly, we needed to identify the touchpoints and opportunities to inject the essence of their brand repositioning.

The Execution

The Global Enabler of Reliable Flow

Empowering their people and collaborating with their partners to provide innovative and customized solutions to help them ambitiously realize their visions.

Saudia Cargo’s Goal

With a goal this big, we needed to think beyond uplifting the user experience and create a digital presence that is as inspiring as their brand promise.

In addition to bringing their new visual identity to life - using subtle animations and  creating an interactive experience for the user with 3D glb. components - it was also essential for us to optimize the written content for the user to have a complete idea of the company’s product & services. We worked with freelance copywriters and 3D designers and our internal team of skilled developers made the vision a reality, all while making sure they met the security and compliance requirements.

The result was a dynamic and engaging website centered around their “stories” of success around the world, which showcases their products and capabilities from a different angle.
In parallel to developing these stories and giving them space to shine,  we made sure to keep the key functions that drive their KPIs easy to access and use.

The Results

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Bringing a visual identity to life with a modern corporate website

National Events Center (NEC)

The National Events Center (NEC) was created with the purpose of creating events with international standards that serve society and enhance their well-being, through developing the Kingdom’s events sector to its full potential.

Creating a joyful user experience, that spotlights the brand essence, with an accessible responsive design that encourages user interaction to spotlight NEC’s services and initiatives.

We’re privileged to be partnering with the National Events Center (NEC), the governmental entity that is leading the events and entertainment sector in Saudi Arabia. 

NEC's role in shaping the cultural landscape made their website a crucial tool to communicate their brand, both verbally and visually, while adhering to Digital Government Authority (DGA) accessibility requirements.

The main challenge lay in creating a website that catered to everyone, representing a governmental entity, while also possessing a unique personality to complement the NEC brand.  

Expanding their visual identity and devising a comprehensive design system that brought their brand to life, ensuring a captivating and consistent experience with each user interaction.

SOLUTION

Focusing on three key elements:

Positioning NEC as a facilitator for private sectors, enabling them to host large-scale events that adhere to international standards.
Accentuating NEC's achievements and expertise through compelling case studies and impressive statistical data.
Emphasizing the user-friendly online platforms provided by NEC, streamlining event discovery and organizing throughout the Kingdom.

We crafted captivating content, including interactive greeting cards, to deliver an enriching user experience that entices visitors to return to the website.

Throughout our design and development process, we remained committed to making accessibility a priority while adhering to DGA (Digital Government Authority) guidelines. Our approach focuses on inclusivity, and we've seamlessly integrated features such as audio narration, customizable text size, and high-contrast design into the National Events Center's website to provide a user-friendly experience for all. Our dedication to accessibility reflects our belief that every visitor, regardless of their abilities, should have equal access to NEC's valuable information and services.

Customizable text size

High-contrast Design

Audio Narration

accessibility

Furthermore, Bold equipped NEC with a powerful Content Management System (CMS) that empowered them to easily manage their content. By optimizing for discoverability through robust SEO strategies, we ensured that NEC's events, services, and resources could be easily found and accessed by their audience

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A governmental entity  with a unique perspective

AlWaleed Philanthropies x The World Scout Foundation

The META Forest was crafted for the JOTA-JOTI day, an annual global gathering of scouts providing an opportunity for young people to learn about different cultures, engage in educational activities, and promote global friendship and understanding.

Partnering with two NGOs to bring the vital initiative of forest conservation into the the virtual realm.

AP and the Scouts presented us with the exciting opportunity to craft an immersive experience for the JOTA-JOTI event, designed to educate children about the crucial significance of preserving our forests.

challenge

The core concept is to lead children through a brief yet informative and enjoyable journey, enlightening them about the threats endangering our forests and emphasizing their vital role in maintaining the balance of life on our planet. This interactive experience involves the enjoyable task of planting a virtual tree, sharing it with the world, and even having the chance to win a limited edition NFT.

Solution

Our experience is intricately crafted with the user's journey in mind. Ensuring they pass through all the important info panels first to learn about the problem, explore real-world solutions and receive instructions for planting the tree. All that before reaching the seeds area to collect their seeds and then easily teleport to the forest to plant their first tree.

The experience

The 3D wireframes and how we transformed it into an engaging metaverse experience.

behind the scenes

We've implemented a moderation feature empowering moderators to swiftly block suspicious users and maintain a disturbance-free experience within the space.

Kids safety features

To enhance the richness and educational value for kids, we integrated "Info Boxes" throughout the space. These serve the purpose of providing users with random fun facts about trees and their impact on our environment.

Additional features

Our design philosophy for the floating panels aligns with the concept of open space. Opting for a separated sections design, we aimed to unveil the area behind each panel while maintaining a visually vibrant and playful atmosphere for the kids.

We are brand partners first, creative technologists second.

Saudi Artisanal Company _

An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

Saudi Artisanal Company _

An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

Saudia Cargo _

Bringing a visual identity to life with a modern corporate website

Saudia Cargo _

Bringing a visual identity to life with a modern corporate website

National Events Center (NEC) _

A governmental entity  with a unique perspective

National Events Center (NEC) _

A governmental entity  with a unique perspective

AlWaleed Philanthropies x The World Scout Foundation _

Interactive environmental awareness experience in our META Forest

AlWaleed Philanthropies x The World Scout Foundation _

Interactive environmental awareness experience in our META Forest

We are brand partners first, creative technologists second.

Saudi Artisanal Company _

An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

Saudi Artisanal Company _

An artistic peek into the diverse and profound tapestry of Saudi craftsmanship.

Saudia Cargo _

Bringing a visual identity to life with a modern corporate website

Saudia Cargo _

Bringing a visual identity to life with a modern corporate website

National Events Center (NEC) _

A governmental entity with a unique perspective

National Events Center (NEC) _

A governmental entity with a unique perspective

AlWaleed Philanthropies x The World Scout Foundation _

Interactive environmental awareness experience in our META Forest

AlWaleed Philanthropies x The World Scout Foundation _

Interactive environmental awareness experience in our META Forest

A governmental entity  with a unique perspective

A governmental entity  with a unique perspective