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Alwaleed Philantrophies

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Snapchat Business

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Domino's

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Majid Al Futtaim

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Almarai

DAN Company

Dan Company, a PIF Company, aims to develop new Agri-tourism, Eco-tourism, and Adventure Tourism destinations across Saudi Arabia. The Project caters to the different tastes and requirements all different groups from Saudi, Gulf Region, and international individuals & families looking to enjoy their leisure time having a unique experience of connecting to nature.

# DAN will offer these individuals hospitality, and entertainment experiences revolving around eco-tourism, Agri-tourism, and adventure in nature. Their mandate also includes franchising to third parties (farmers/investors) to develop and operate their farms/lodges per company standards.

# Our main objective was to create a campaign that would stand out from the clutter by providing a unique experience and visual direction that represents DAN. Our campaign positioned DAN as the world's port for finding and exploring Saudi new nature experiences. In our approach, we emphasized the similarities between humans and nature, or, more accurately, how they are one and the same.

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Launching DAN, a PIF Company 

boldComms

The Main message will become the point of promotion of the product with influencer marketing. The term itself is very engaging in Arabic, it sounds like someone is on a challenge to dazzle the world, and it served as the inspiration for many influencers based and organic videos circulating on social media. 

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Share Loyalty Program launch campaign

Almarai is an empire, situated in +12 locations, employing +40k people of 69 nationalities, creating an undefined culture. With it come challenges, such as disconnection between employees and a lack of alignment on the company’s values, leading to a high turnover employment rate. To combat this, we were tasked to come up with a solution.

We aimed to drive people to speak one language of unity, understanding & acceptance, resulting in a better work environment for all.

Derived from brand values, our strategy was to re-introduce the HR department in a more approachable way to nurture the sense of belonging and pride and drive people to speak one language of unity, understanding and acceptance, resulting in a better work environment for all.
Thus, we introduced “WE” @ Almarai, a totally new brand with a mission of activating the brand values across different communication pillars:

Strategy and Creative Approach

"The real people behind all the hard work, together as one".
We released a film showcasing the true essence of the brand values and how it is translated and affecting everyone. The film script also came as a message of appreciation for every individual efforts towards the growth of the brand.

Collaborating with Flying Camel production house, with over 3 days of filming, the video showcased real people in action across Almarai farms, offices and depots within the kingdom of Saudi Arabia, coming all together as one.

Campaign Video

Internal branding followed the video as a reminder of the values along with aspiring messages that touches everyone within different departments.

Internal branding

Stats:
30%: Increase utilization in sports facilities.
400%: Increase in beneficiaries from Almarai discounts program.
2%: the decrease in medical vacation.


From a culture that lacks unity, to the first prize Waai Award winner organization 2020.

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"We" Launch campaign

Snapchat worked with Bold to produce a campaign to position Snapchat as the go to choice for digital advertising in Saudi Arabia. 
Our plan was to promote the advantages of Snapchat for businesses: One, the pool of active users and two, the frequency of usage of the App by its Saudi audience. Our proposal needed to also capture the camera company spirit:
20 million Saudis live on Snapchat Let your brand be part of their lives.


Snapchat or the camera company as they would position themselves have over 300M active monthly users around the globe, over 20M of these are in Saudi Arabia Alone.
The privacy and easy of sharing make Snapchat a one big interactive community. In Saudi Arabia this can’t be any more important as Saudis use snapchat to interact “digitally” this goes beyond the usual moment sharing. The country holds alone a share of 20M plus, active monthly users which makes Snapchat the perfect medium for brands that want advertise their products and services to their target audience.


Our videos portrait Snapchat as the mirror of the user’s life and invite brand owner to place their brands at heart of these moments.
The idea is simple Our users do it all on Snapchat, so make sure your brand is there when they do.


For the key visuals we developed special illustrations that convey this fact:
Snapchat is at the heart of the lives of a great Saudi Pool.


Visuals

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20 million

We are in the business of strategic and creative communications covering long and short term objectives for our brands and partners.

DAN Company _

Launching DAN, a PIF Company

DAN Company _

Launching DAN, a PIF Company

Majid Al Futtaim _

Share Loyalty Program launch campaign

Majid Al Futtaim _

Share Loyalty Program launch campaign

Almarai _

"We" Launch campaign

Almarai _

"We" Launch campaign

Snapchat Business _

20 million

Snapchat Business _

20 million