Charm in each and every curve


In 2015 three ambitious Saudi females decided to uplift the standards of beauty practice in the Saudi market by establishing Polished. A licensed beauty house that delivers comprehensive on-demand beauty services & products in Riyadh, Dammam, Dhahran, and Khobar.
Visual identity
Packaging theme
Polished vision is to lead the beauty & wellness service providers industry in Saudi Arabia by uplifting the practice standards in the market and investing in creativity. The brand's mission is to conveniently meet its valued clients’ needs by facilitating access to premium beauty & wellness services and products.

The identity emphasizes the value of the “Polished” brand on their customer’s charm and beauty by matching the beauty of women’s curves (hair, eyebrows, skin, mouth..). “Polished” logo is a written handwritten signature using a brush texture, which shows passion, and colored with a red color which shows charm and confidence.

Polished visual language and packaging connect with the master brand with a minimal yet powerful look, communicating passion and confidence. Along with the signature Polished red, the packaging and communication look and feel combine color, texture, and layout. In their work, our designers have looked for ways to introduce the wordmark as a graphical element to expand the brand’s visual language and make it more flexible and experimental.