The story takes place in a fantasy world where every firstborn girl gets infected with a mutation caused by red Mercury, and the affected girls are called (mercury girls).
In this story, the heroine mom (Yamamah) tries to find a cure for her child (Mai), who has the mutation, instead of killing her or abandoning her, as is common among people, to deal with their daughters of Mercury.
Yamama embarks on an adventure in which she encounters many characters, dangers, and surprises to save her daughter›s life and give her a happy life as a sane child.
boldbrands team created a visual identity, from the logo to the design system, that reflects the story, showcases the characters, and helps publish and promote the story throughout different mediums. The logo features a typographic interpretation of the name with a Mercury-Like effect and an embedded emblem of a mercury illustration provided by the Manga Production team.
The layout system is a composite of shapes, patterns, typography, and colors that combine with the illustrated characters and scenes provided by the Manga Production team to create a fluid and flexible yet systematic design.
After creating the brand's assets, the boldbrands team helped develop the brand's expression to make the story magazine cover, the communication templates, and a collection of merchandise products that help promote this comic story.