Our idea was to bring a sense of familiarity to an unfamiliar place. The Saudi national day celebrations are all about uniquely cultural and traditional activities, and we wanted to mirror these festivities that take place in the real world, in the virtual one, in the most authentic and playful way possible.
The entire experience is meant to represent us as people and culture, so we aimed to reflect our hospitality and traditions.
The national day is a day of unity. We wanted to symbolize that with a big palm tree, which represents our nation, placed at the center of the space, acting like an anchor, with the functionality of being an elevator to the top floors. Around it, a dancing squad (Orda) can be seen performing as car parades blasting Saudi music circled the main centerpiece, users could hop-on to these cars for a joy ride, or launch fireworks into the sky.
We wanted to seize the opportunity to create the first Saudi traditional attire on the metaverse and display them as collectable NFTs for visitors to collect and wear to celebrate the Saudi cultural identity in this virtual space.
The space also featured a photo gallery to give our international audience a glimpse into our culture, people and nature.
We wanted our participation to leave a lasting print in this virtual space, so we published the Saudi attire as wearables in Decentraland for free so our audience could enjoy them wherever they go.