Simplified Finance
SiFi
Fintech changed how we deal with money - from cash handling, bank checks, delays, and errors - to quick transactions, friendlier digital interfaces, and customized apps.
Money has changed from physical pieces of paper into virtual numbers that can move quickly from one business (individual) to another, while security and accuracy are always guaranteed.
Nowadays, users have the privilege of having a friendlier and easy-going platform that accompanies them in all their financial journeys.
Identity
While creating the SiFi logo, our team wanted to highlight 3 main characteristics of the brand; friendliness, flexibility, and speed, we used letters that are rounded and connected to reflect the friendliness, and we gave the logo a slight incline to reflect the flexibility and the speed of the brand.
