Supporting The Kingdom's Cultural Transformation
Badr Bin Abdulmohsin Cultural Foundation
Background In the Arabian Peninsula, poetry was the highest form of art. Tales of personal achievements and tribal conquests were told with high artistic expression. Poets used it to demonstrate literary and linguistic abilities. A form of self-expression. It was (and still is) part of our social communication. Saudi Arabia’s rich heritage in poetry allowed men to make music that reflects the traditional subcultures, which vary from region to region.
Saudi Arabia’s rich heritage in poetry allowed men to make music that reflects the traditional subcultures, which vary from region to region. Over the years, Saudi society has evolved its values and traditions, customs, arts, music, and even fashion, adapting to the contemporary lifestyle.
Over the years, Saudi society has evolved its values and traditions, customs, hospitality, and even the dressing style are adapting with modernization.
What was needed by the Saudi society is a foundation that would help find talents that transform the country’s cultural heritage into modern forms of art. And that was the idea behind founding Bader Bin Abdulmohsin Cultural Foundation.
Bader Bin Abdulmohsin Cultural Foundation is a non-profit cultural foundation. It has been established to engage and support cultural initiatives focusing on several forms of arts and promoting the cultural history and future within the Kingdom of Saudi Arabia.
While creating the logo our team wanted to reflect the foundation's objective of establishing and transforming the cultural scene in the Kingdom, a window that enframes the past and opens new horizons to the future of arts and culture.
Hand-written lettering was crafted to connect with the logo and the brand’s overall feel. It also adds to the brand an expressive and emotional character.
Brand architecture and colors Four sub-logos were created to present the four different fields, coded by four secondary colors adding to the primary red color.